The Korean Association of Language Studies

언어학과 언어교육분야의 연구를 통한 학문의 질적 향상과 국내외 회원 및 학회간 학술 교류와 친목을 도모


pISSN: 1226-9859

언어학연구, Vol.25 no.2 (2020)

DOI : 10.21291/jkals.2020.25.2.1

정치캠페인 속의 아이러니, 그리고 적합성


(경남과학기술대학교 교수)


(경남과학기술대학교 교수)

This paper aims to make a pragmatic(i.e., a relevance-theoretic) account of using irony particularly shown in the political campaigns of UK and Korea. With reference to the linguistic nature of irony, Huang(2015: 163) holds that it is ‘a figure of speech in which one thing is said but the opposite is meant by the speaker.’ Additionally, according to Clark and Gerrig(1984), irony is generally used to blame or ridicule someone as a victim. In their point of view, irony conveys a negative evaluation toward its target(i.e., irony of sarcastic purpose). Other scholars such as Gibbs(1986), Kreuz(1996) and Attado(2000) hold that irony can also be used to describe a positive intended evaluation (i.e., irony of non-sarcastic purpose). While irony can be used both as a sarcastic purpose and as a non-sarcastic one in the contexts of political campaigns, it can hardly be realized as a sarcastic purpose in those of commercial advertisements. This paper, within the frame of the relevance- theoretic approach, elucidates the using mechanism of irony in political campaigns.

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